How To End Your Article Effectively And Leave A Lasting Impression

Want to conclude your article to leave a lasting impression on your readers? 

From research, I found that readers are 88% more likely to remember key points if articles have strong conclusions. 

However, if you end your article well, you can make a big difference. You’ll be able to strongly influence your readers. 

So, if you think that just restating your main point is a good conclusion, you’re mistaken! 

A good conclusion inspires people to take action or think more about what they read.

Whether you’re writing a blog post, an essay, or a business article, you should know how to conclude effectively. 

In this guide, I’ll share simple and effective strategies to help you wrap up your articles. 

This way, your message will stick with readers long after they’ve finished reading.

Why does a strong conclusion matter?

You might have written numerous endings for your articles. 

But have you ever thought about why you choose to write a conclusion? 

Probably not!

I used to overlook this too, which made my conclusions feel lifeless. 

Now, I understand why a strong ending matters and how to create one.

A compelling conclusion is essential for any article. 

Readers often skim through content. They mainly focus on the headlines, introduction, and conclusion. This means they may get most of their understanding just from these sections. 

I often do this myself when reading blogs.

If your conclusion is filled with fluff, you may risk losing your readers' interest. 

A weak conclusion won’t engage them or guide them to take action. 

Whereas, a powerful conclusion can make conversions and attract new visitors. This makes it an excellent strategy for your marketing approach.

This is how you should conclude your article to leave a lasting impression

What do you think until now?

Concluding an article effectively is crucial? 

Yes! It is!

A strong conclusion not only wraps up your points. It also helps readers think about your ideas, get them involved, and take action.

Alright! Let's explore the key strategies to write an interesting ending to make your readers engaged. 

1. Restate your article’s thesis

When you write your article, do you know about the thesis or main point of it?

In your conclusion, you restate your main idea to remind readers of your key message.

It’s a great practice to sum up your article’s primary takeaway. It helps you to make your conclusion clear and engaging. 

Moreover, it helps your readers remember why they started reading in the first place.

Let’s take an example here. You’re writing an article about “The benefits of meditation for stress relief.” 

What will you do?

Here you can say that, 

"As we've explored, just a few minutes of meditation each day can help lower stress and improve your overall well-being." 

This recap strengthens your main idea. However, it also refreshes the minds of those who may have just gone through the rest of the content.

2. Answer the question: “Why does this matter?”

After you’ve mentioned your thesis, it’s time to answer the important question: “Why does this matter?” 

This is your opportunity to tie the content back to your readers’ mind. This shows the significance of your article. 

Think about it: where did you take your readers to, and what should they take away from it?

Let’s say your article talked about “The importance of effective communication”. 

You could wrap it up like this: 

"Getting better at communication isn’t just about sharing ideas; it’s about creating real connections that help us understand each other and work together better." 

This type of statement gives context and shows why it matters. 

It can motivate them to take action based on the information you've shared. 

3. Include a call to action (CTA)

CTA is the most important part in your conclusion.

This is your chance to show readers what to do next.

Whether it's signing up for a newsletter, purchasing a product, or simply presenting an idea. 

Your CTA should be clear and convincing. It’s important to know what you want to achieve. But make sure your message is easy to understand.

Assume that you're writing an article on “Healthy eating”. 

You could say, 

"Try replacing one of your snacks with a piece of fresh fruit or a vegetable every day. After a week, notice how you feel!"

This shows readers a clear action they can take right away. It helps them connect better with your message.

Moreover, don’t forget to explain the benefits of following your CTA. Let readers know what they will gain. 

You can do this by writing: 

"By making this small change, you’ll not only boost your energy levels but also contribute to your long-term health." 

This creates a sense of purpose behind the action and encourages readers to follow through.

4. Summarize the main points

In conclusion, you don’t need to add new information in your ending. 

So, what should you do?

Summarize!

Take the main points from your writeup and summarize them. 

You should use our AI summarizer to shorten your main information. This tool will help refine your text for your conclusion and effectively convey the main concept of your overall article.

However, this recap helps strengthen your ideas. It makes sure that readers leave with a clear understanding of your article’s content.

So, you should start by briefly highlighting each main point. 

Ok! Let’s say, your article outlined “Three key strategies for improving productivity”. 

How will you summarize it?

Well! You might say, 

"To enhance productivity, focus on setting clear goals, minimizing distractions, and taking regular breaks."

This approach serves a dual purpose: 

• It makes your message stronger for those who read the entire article and provides a quick overview for skimmers. 
• It also helps readers remember the core ideas. Which makes your content more impactful.

5. Use a conversational tone

Suppose you read a paragraph and find some complex words and sentences. 

Do you read it further? 

I don’t think so!

So, it's important to keep your conclusion conversational and easy to understand to engage your audience.

Often, writers become very formal as they wrap up their articles. 

So, it's important to make sure the tone of your conclusion matches the whole piece.

Moreover, you should avoid using complex language or jargon. Try to keep your sentences simple and relatable. 

Here you should try our paraphrasing tool to make your text fluent and more simple. This tool will rephrase your hard to read sentences into easy and improved ones.

For example, 

If you say, 

"The implications of these findings suggest a profound transformation in consumer behavior," 

Hard to read, right? 

You should try, 

"These insights show how much people are changing the way they shop these days." 

This makes your writing more accessible and encourages readers to connect with you on a personal level.

6. Provide a clear next step

What should be next?

You’ve summarized your key points?

Now, it’s helpful to provide readers with a clear next step. 

Here, you can guide your readers to more helpful resources. 

You can suggest that they read more about the topic. You can also share ways they can use the information they just learned in real life.

Alright! Let’s assume your article is about improving writing structure. 

So, you might say, 

"If you're ready to take your writing to the next level, check out our comprehensive guide on editing techniques." 

This not only gives readers direction but also motivates them to explore more about the topic.

Well! Make sure your next step is straightforward and actionable. 

This could be as simple as clicking a link, signing up for a webinar, or thinking about how to implement the strategies discussed. 

7. Ask an insightful question

If you wrap up your article with a brilliant question, it will be an excellent way to engage your reader. 

What will be the benefit of adding a question in conclusion?

By adding a thoughtful question, you can encourage them to think about their own experiences and opinions. This makes them feel more connected to your content.

Let’s say you’re discussing the benefits of physical activity. 

You could say, 

"What small steps do you take each day to stay active and healthy?"

This question invites readers to share their thoughts. It also creates an opportunity for discussion and connection.

8. Keep the conclusion concise and impactful

Most people don’t like to read lengthy and complicated pieces of writing. Whether it's a conclusion or the whole blog.

Brevity is essential!

So, you should aim to keep it concise but effective. 

Although, a well-created conclusion doesn't need to be lengthy. While, it should convey a powerful message in a few short sentences.

To write a conclusion, don’t forget to consider the overall length of your article. 

For shorter pieces, a conclusion of about 50 to 100 words is enough. 

Well! For longer articles, a conclusion of up to 250 words can provide the necessary summary and information.

To make a longer one, use our paragraph expander. It will help you to extend your conclusion by keeping the main message. 

A strong and compact conclusion leaves a lasting impression. It appreciates readers to take the next steps you’ve outlined.

9. Make a bold final statement for an article

To make a good impression on your readers, finish with a strong last statement. 

So, you can make an important point or share an inspiring idea that shows the main message of your article.

Ideally, it should be memorable and provoke thought.

Let me quote a great example here.

If your article is about saving the environment, you could end with, 

"The future of our planet is in our hands. Every small action matters, and together, we can make a better world."

This type of bold statement inspires the readers to consider their role within the overall context.

Well! Your final statement for an article should be concise. Ideally no more than two to three sentences. 

It should summarize your key points. While, it also provides a fresh perspective or a call to action. So, you can leave readers thinking long after they finish reading. 

If you do this, it will create a strong emotional connection and strengthen the significance of your content.

10. Highlights the benefits 

Remind your readers about the benefits they gain from the information presented. 

If you highlight these advantages, it helps them understand how your content can impact their lives positively.

Suppose your article discusses the benefits of regular exercise. You can wrap it up by saying, 

"If you add just 30 minutes of exercise to your day, you can feel happier, get healthier, and have more energy."

This statement shows readers the practical benefits they can gain by using your information.

Additionally, when you explain benefits, it will help readers to see the value in your content. So, it inspires them to take action. 

When people see what they can gain, they are more likely to follow your suggestions.

Keep the benefits clear and relevant. Make sure to connect them back to your main points. This supports your article’s message and helps your readers to feel motivated.

Conclusion 

A good ending is important for any article because it leaves a strong impression on readers. 

Summing up the main points helps them remember what they read and encourages them what they learned and encourages them to take action.

A well-created ending can increase engagement and make your message more impactful. 

How will you close your sentence to leave a memorable impression? 

Well! Every writer should know this skill to truly connect with their audience. 

So, don’t ignore the importance of a strong conclusion!

Frequently asked questions

How do I end a news article?

To end a news article, sum up the main points and give readers something to think about or do.

How long should my conclusion be?

A conclusion should be about 50 to 100 words for short articles. And for longer ones, it should be up to 250 words.

What is a good closing sentence for an article?

A good closing sentence should be strong, restating the main idea and encouraging readers to think or act.